AS-IT-IS vs MuscleBlaze Creatine — Which is Better for Indians? (2025)

I wasted ₹800 on my first creatine purchase because I didn't do enough research.

I picked a random brand, the powder clumped every time I mixed it, and three weeks in I genuinely couldn't tell if anything was working. Sound familiar?

After that experience, I spent the next few months testing the two most popular creatine brands in India — AS-IT-IS Nutrition and MuscleBlaze — properly. Same training programme, same diet, same tracking. This article is everything I learned, without the supplement company marketing talk.

If you're trying to decide between these two right now, you'll have a clear answer by the end.

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Quick Verdict (For Those Who Just Want the Answer)

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What is Creatine and Why Do Indians Underuse It?

Before the comparison — a quick, honest answer to the question I get asked most.

Creatine monohydrate is the most researched sports supplement in existence. Hundreds of peer-reviewed studies over 30 years consistently show it improves strength output, muscle power, and workout recovery. It is not a steroid. It is not dangerous for healthy adults. Your body naturally produces creatine in small amounts from the food you eat.

The reason Indians underuse it comes down to two things: misinformation about kidney damage (only a risk if you already have kidney disease, which is worth discussing with your doctor), and the assumption that it's only for bodybuilders.

It's not. If you do any kind of resistance training — gym, home workouts, sports — creatine will improve your output. That's what the science consistently shows.

Now, to the comparison.

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AS-IT-IS Creatine Monohydrate — Detailed Review

AS-IT-IS Nutrition is a Bengaluru-based supplement brand that launched with a specific philosophy: sell pure ingredients, no proprietary blends, no hidden doses, and let the product speak for itself.

Their creatine is exactly that.

What You Get

The 500g pack gives you 100 servings of 5g micronized creatine monohydrate — the standard clinically studied dose. Nothing added. No flavouring agents, no sweeteners, no anticaking powder.

The brand provides a Certificate of Analysis (COA) from an independent third-party lab for each batch, which you can actually request and verify. For a supplement market in India where adulteration is genuinely a concern, this matters more than most buyers realise.

Purity

This is where AS-IT-IS pulls ahead cleanly. Third-party tested, COA available, no filler ingredients. If purity is your primary concern — and it should be — this product is as clean as creatine gets at this price point in India.

Mixability

Here's the honest part: it's average. Micronized powder means it mixes better than older creatine formulations, but it still settles at the bottom of the glass if you let it sit for more than a minute. Mix it, drink it immediately, done. Not a dealbreaker — just a reality.

Taste

No taste. Genuinely none. Mix it in water, juice, your post-workout shake — you won't notice it's there. For flavour purists who want something palatable on its own, this is a limitation. For everyone who just wants to get it in without thinking about it, this is perfect.

Price

Around ₹920 for 500g (100 servings) on Amazon India at the time of writing. That works out to roughly ₹8 per serving — among the lowest cost-per-gram creatine options available from a verified brand in India.

What I Actually Noticed

After eight weeks of consistent use (no loading phase — I went straight to 5g daily), I noticed:

• Strength output improvement in compound lifts by week 3
• Slightly better workout endurance on higher-rep sets
• Mild water retention in the first 10 days (normal with creatine)
• No digestive issues whatsoever — which I was slightly concerned about based on other people's experiences

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MuscleBlaze Creatine Monohydrate — Detailed Review

MuscleBlaze is arguably the most recognised homegrown sports nutrition brand in India. They've been around since 2012, are widely available both online and offline, and have a product range that covers everything from whey protein to pre-workouts.

Their creatine is a good product. It's just not necessarily better than AS-IT-IS — and it costs more.

What You Get

MuscleBlaze's primary creatine offering comes in a 250g pack (50 servings) and a 500g pack (100 servings). Each serving is 3g — which is slightly below the standard 5g clinical dose. This is worth flagging: most creatine research uses 3–5g daily, so 3g is within the studied range, but if you want to match the more common 5g protocol, you'd need to measure 1.67 scoops.

Purity

MuscleBlaze uses Creapure in some of their creatine variants — Creapure is a German-manufactured, WADA-certified creatine that is considered a gold standard for purity internationally. If you're specifically looking at their Creapure-certified variant, it is excellent.

Their standard creatine (non-Creapure) is also tested, but the COA transparency is less immediate than AS-IT-IS.

Mixability

Noticeably better than AS-IT-IS. The MuscleBlaze creatine dissolves more completely and holds in suspension for longer. If you're mixing into your post-workout shake rather than plain water, this difference largely disappears — but in plain water it's a clear win for MuscleBlaze.

Taste

Also unflavoured, but very slightly less chalky aftertaste compared to AS-IT-IS. Minor difference, but worth noting.

Price

The standard MuscleBlaze Creatine 500g runs around ₹999–₹1,099 on Amazon, depending on sale periods. Their Creapure variant is priced higher. Per serving, you're paying meaningfully more than AS-IT-IS for broadly similar results.

What I Actually Noticed

I ran MuscleBlaze for eight weeks before switching to AS-IT-IS for comparison. Performance results were comparable — which is what the research would predict. Creatine monohydrate works because of the molecule, not the brand. The convenience difference (better mixability, familiar brand, wide offline availability) is real but not worth the price premium for most people.

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Head-to-Head Comparison

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Which One Should You Actually Buy?

The answer depends on your situation. Here's a practical breakdown:

Choose AS-IT-IS if:

• You want the best value per gram of creatine
• Purity with third-party verification matters to you
• You're a beginner and don't want to overpay while you're still establishing your training
• You're fine with average mixability (mixing immediately after adding solves this)
• You primarily order supplements online

Choose MuscleBlaze if:

• You want better mixability — especially if mixing in plain water
• You prefer a widely recognised brand (offline stores, easier returns, established customer support)
• You want the Creapure-certified variant specifically (an internationally benchmarked purity standard)
• You can stretch the budget without it being a consideration

One more scenario: Skip both and try this

If you want Creapure at better pricing than MuscleBlaze's Creapure variant, Nakpro Creatine Monohydrate (Creapure certified, ~₹900 for 500g) is worth a look. It doesn't have the brand recognition, but the purity credentials are solid.

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How to Take Creatine Correctly

Getting this wrong is surprisingly common. Here's the simple protocol:

• Dose: 5g daily (one level scoop for AS-IT-IS, approximately 1.67 scoops for MuscleBlaze at 3g serving)
• Timing: Timing does not significantly matter — post-workout is a marginal preference in the research, but consistency matters more than timing
• Mixing: Plain water, milk, juice, or your protein shake — all work
• Water intake: Drink at least 2.5–3 litres of water daily while on creatine. It increases intracellular water retention — dehydration will cause headaches
• Cycle: No cycling needed. Creatine can be taken year-round without receptor downregulation
• Who should not take it: Anyone with existing kidney disease should speak to a doctor first. Healthy adults have no documented risk at standard doses

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Real Results — What to Expect and When

I want to be honest about this because supplement marketing tends to be dishonest.

Week 1–2: You may notice nothing, or mild water retention. This is creatine saturating muscle cells — it's working, even if you don't feel it yet.

Week 3–4: This is when most people notice improved workout performance. You'll push one or two extra reps on your working sets, or maintain your regular reps with slightly less effort at the end of the set.

Week 6–8: Consistent strength improvements. Compound lifts (squat, deadlift, bench, rows) respond best. The results compound over time — pun intended.

What creatine does not do:

• It will not replace a calorie deficit if you're trying to lose fat
• It will not build muscle without progressive resistance training
• It will not work faster if you take more than 5g daily (excess is excreted)

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Frequently Asked Questions

Is creatine safe for Indians?

Yes, for healthy adults. The evidence base spans 30+ years and hundreds of studies. The kidney damage concern applies specifically to people who already have kidney disease — for healthy kidneys, there is no documented risk at standard doses. If you have any existing health conditions, consult a doctor before starting any supplement.

AS-IT-IS ya MuscleBlaze — konsa zyada popular hai gym mein?

Both are common. In smaller cities and tier-2/3 towns, MuscleBlaze tends to be more available offline. Online, AS-IT-IS has significant volume because of its price-to-quality ratio. Neither is obscure — both are legitimate, widely used brands.

Can I take creatine without going to the gym?

Technically yes, but practically no — not because it's harmful, but because creatine improves ATP regeneration during high-intensity effort. Without progressive overload training, there's no meaningful benefit. Save your money until you have a consistent training routine in place.

Will creatine make me look fat or puffy?

In the first 1–2 weeks, mild water retention inside the muscle cells (not subcutaneous fat) can cause a slightly fuller look. This is not fat gain. It typically stabilises after the initial loading period. Many people actually prefer how their muscles look with creatine — slightly more volumised.

Does creatine cause hair loss?

One study from 2009 found increased DHT (a hormone linked to hair loss) in rugby players taking creatine. However, the study did not measure hair loss directly, the effect on DHT was modest, and subsequent research has not confirmed the link. Current scientific consensus is that creatine does not cause hair loss. If you have a strong family history of male pattern baldness and this concerns you, the honest answer is that the evidence is not conclusive either way.

What if creatine doesn't work for me?

Approximately 25–30% of people are non-responders to creatine — their muscles are already close to saturated with phosphocreatine from diet alone (typically people who eat significant amounts of red meat). If you've been consistent for 8 weeks and noticed nothing, you may be a non-responder. It's not a product quality issue — it's a physiological variance.

Should I buy the 250g or 500g pack?

500g every time. The per-gram cost is always lower, creatine has a long shelf life (2+ years), and there's no benefit to buying smaller quantities unless you're trying it for the first time and want to test your response.

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Final Verdict

Both products work. Creatine monohydrate is creatine monohydrate — the molecule is what produces the result, not the label.

The practical differences come down to: how much you want to spend, how important mixability is to you in daily use, and whether third-party purity verification is a priority.

For most Indians starting out with creatine, AS-IT-IS at ₹799 for 500g is the rational choice — clean, verified, cost-effective, and it does exactly what it's supposed to do. If you want slightly better convenience and brand peace-of-mind, MuscleBlaze is a reliable step up.

Neither choice is wrong. Just start, be consistent, and let the compound effect do its job.